The high concentration level of our formulations not only delivers performance, but value for money. Take for example our 500mL I 16.9 Fl oz Dirt Happens Liquid Laundry detergent – it contains 50 loads of detergent. Based on our suggested MSRP that works out to 36 cents per load. This is comparable cost per load to other natural products and 3 cents more than the leading laundry detergent brand.